Forever Gov Chooses Tourism Head to Run CYFD

December 24, 2014

Voices, Politics / Current Events

Our once and forever governor has once and forever shown the brilliant executive smarts to tap State Dept. of Tourism head Monique Jacobson to run CYFD because Monique knows two things: how to market stuff, how to bleed more money from Nuevo Mexico to feed vampires from out of state who seem to be Monique’s and Susana’s best friends.

Case in point—as Grand Poobah of State Tourism, Monique gave two million bucks away to Texas and California companies to produce her lavish ad campaign about New Mexico that she said was designed to appeal to the “psychographic group,” that is, money-laden white people and light skinned Hispanics, apparently, from places like Maine and South Dakota.

These are, in Monique’s wondrous eyes individuals who lust for adventure and thirst for authenticity, and who have engorged wallets to match their considerable appetites!

When Monique put out her casting call for these sumptuous commercial shoots, she got in just a wee bit of trouble hereabouts for requesting actors who were caucasians or light-skinned Hispanics, presumable mirrors of her target demographic who are all travelers in this beautiful, wide world.

Monique Jacobson brings her mahvelous mahketing skillset to running CYFD, and that is just what is needed. Monique can create the kind of spin we all require to properly manage stories about kids like Omaree Varela, who are also travelers too in this big, wonderful world.

This is really one of the things we need here in “New Mexico True,” for all of us who thirst to experience the adventure of domestic violence and who yearn for the authenticity of child abuse, the joy of grinding poverty, addiction, and all that other assorted marketing stuffs that can truly appeal to the right affluent adventure-loving audience when dressed up and presented in just the right way.


(Poverty photo by uselessid / CC)

This piece was written by:

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James Burbank

James Burbank has written and published over 200 articles for regional and national publications such as Reuters International News Service, The World & I Magazine, National Catholic Reporter, Farmer’s Almanac, Los Angeles Herald Examiner, La Opinion, New Mexico Magazine, Albuquerque Journal, Albuquerque Tribune. He is author of Retirement New Mexico, the best selling book published by New Mexico Magazine Press, now in its third edition. He is also author of Vanishing Lobo: the Mexican Wolf in the Southwest, published by Johnson Books.

As a professional writing consultant, he has written and edited publications, video and radio scripts, annual reports, and investment information for a wide variety of corporate clients. A Lecturer II for the Department of English, Burbank has specialized in teaching technical writing and professional writing. His interests extend from composition and writing theory to environmental and nature writing. He has played a leadership role in developing and implementing the English Department’s teaching mentorship program.

Contact James Burbank

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