Author Archives | Shana Heinricy

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Shana Heinricy

Shana Heinricy is the Communications and Marketing Director at Media Literacy Project. She came to MLP with a background as a communication scholar and public relations practitioner. She was faculty at University of New Mexico and Xavier University of Louisiana in communication. She has 12 scholarly publications and 22 academic conference presentations critically analyzing television, ranging in topics from reality television to science fiction. From 2008 to 2009, she was an Andrew W. Mellon Fellow for her work globalizing college core curricula and creating innovative service learning projects. She has won ten additional scholarships, grants, or fellowships. She served as an executive board officer of a division of the National Communication Association and as an executive board member of the faculty association at Xavier University. Shana has almost completed her doctorate in Communication & Culture from Indiana University, with a doctoral minor in Feminist Critical Theory. She has a bachelor’s degree from Concordia College in Moorhead, Minnesota in Classical Studies and Philosophy, as well as a master’s degree from San Diego State University in Communication. She volunteers at a local animal shelter.

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Axe’s “Make Love, Not War” Superbowl Ad

21. February 2014

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By Shana Heinricy

As part of Axe's #kissforpeace campaign, Axe first debuted this ad for their new product, Axe Peace, on the internet and then revealed a shorter version during the commercial breaks of the Superbowl. The ad’s tagline, “Make Love, Not War,” initially seems to indicate that this ad will be different from Axe’s usual sexist romps. And while the ad does attempt to dismantle stereotypes about race, terrorism, and war, it ends up reinforcing them. In addition, Axe’s portrayal of romance on the battlefield is disturbing for the ways it erases violence against women during war and glorifies colonialism...

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Whitest Emmys Ever (and Michael Douglas’ Gay Jokes)

24. September 2013

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By Shana Heinricy

Modern Family creator Steven Levitan said, “This might be the saddest Emmys of all time” while accepting his award for best comedy. I argue that this may be the whitest Emmys ever. Whiter than other Emmys? Probably not. But it feels that way. And it feels a little homophobic, too.

Every, single winner on the awards show was white. Levitan’s comment was in reference to the many, sad “in memoriam” segments in the show. I think it was sad, too, because I’m saddened by television’s lack of commitment to strong roles for people of color...

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